You can fool all of the people some of the time, youcan fool all of the people some of the time, but you can't fool all of the people all of the time

None :-
Except "Tell the truth"

This does not come from any moral stand point but just that it is very difficult to lie effectively, especially as an organisation (so we will never form a government).

So when you say "I need the carriers for Tuesday" and we say "You can't get them until Thursday" its

because we think that it is better to make a promise we can keep, than to break one we know we can't keep.
 
"Even when it hurts"

Our job is to minimise that and so we will try and assist especially when it hits the fan.

We understand the short lead times involved in this business and try to accommodate every eventuality.